US Cellular
Buy Flow Prototype
In an attempt to gain organic growth and eventually improve sales for US Cellular, my team prototyped a more ideal way for customers to buy phones online from a mobile-first user experience. The straight-forward goals were to minimize steps, simplify options, optimize the design, and use tech to meet modern consumer expectations. With just 5.5 weeks for discovery, design and build, a partnership between our data analytics team, UX, Strategy, Tech and Creative, built a working prototype to move the needle on their existing conversion rate from .18% to an estimated increase of a minimum of 9% or $210K in monthly revenue.
The positive reception led to a redesign of the entire US Cellular site. In the matter of months we partnered with in-house UX and Tech to design and build over 30 templates and dozens of components needed to complete all future site pages. The site successfully launched in 2019, carrying over several design and user-first decisions that were made in the Prototype.
