Instacart
“Choose Your Bananas” Super Bowl LX Campaign
TV, Print & OOH
Silver Clio
Film, :60-5:00
Silver Clio
Use of Celebrity
Bronze Clio
Branded Entertainment, Scripted
2 Bronze ADC Awards
Motion/Film Craft (+8 Merit Categories)
Super Bowl LX was BANANAS. Well, the game was boring. But thanks to Instacart, Ben Stiller and Benson Boone, the first quarter kicked the ad meter commercials into high gear.
Turns out, in a world that seems increasingly spinning out of control, people crave control more than ever. And Instacart could help—when it comes to your groceries anyways. To announce the launch of their newest suite of grocery-controlling functionalities, we brought together control freaks Spike Jonze and Ben Stiller along with backflip king Benson Boone to get the news out on the biggest stage possible.
