Instacart
“For Papa” Super Bowl LX Campaign
TV, Print & OOH
Cannes Lion Silver, Casting
Cannes Lion Bronze, Use of Humor
AICP Best In Show, Visual Style/Use of Humor
D&AD Graphite Pencil, Film
D&AD Wood Pencil, Scripted Short Film
Clio Silver, Film
Clio Silver, Use of Celebrity
Clio Bronze, Branded Entertainment/Scripted
One Show Gold, Use of Humor
One Show Silver, Craft/Use of Humor
One Show Bronze Craft/Art Direction
Bronze ADC, Craft in Motion
Bronze ADC, Motion/Short Film
Super Bowl LX was BANANAS. Well, the game was boring. But thanks to Instacart, Ben Stiller and Benson Boone, the first quarter kicked the ad meter commercials into high gear.
Turns out, in a world that seems increasingly spinning out of control, people crave control more than ever. And Instacart could help—when it comes to your groceries anyways. To announce the launch of their newest suite of grocery-controlling functionalities, we brought together control freaks Spike Jonze and Ben Stiller along with backflip king Benson Boone to get the news out on the biggest stage possible.
