Instacart
“Choose Your Bananas” Super Bowl LX Campaign
Ben, Benson, bananas and…Spike? Super Bowl LX was a big one for fans and for Instacart, being the brand’s second year to show up on advertising’s big stage.
“Choose Your Bananas” was the cackling cornerstone of a three-part 2026 campaign for Instacart promoting their latest app features aimed at giving users even more control over their groceries. Along with giving your shopper extra specific instructions with the Shopper Notes feature, you can now get your bananas green, yellow or extra ripe by using the Preference Picker.
