Home Instead
“Home” Brand Campaign Anthem
When a senior loved one needs care, emotions can make the path forward unclear. But what if we could inspire families to rethink in-home senior care, redefining the category? Whatever lies ahead, Home Instead helps create A Better What’s Next.
This anthem spot launched the campaign and refreshed brand by capturing candid moments that showcase a woman’s cherished activities at home, past and present.
Recent results gauging audience response and how well they understand HI's services:
88% of respondents would consider using Home Instead's services after watching our spots (9/10). To quote primary client, "I've never in my career seen results that high for consideration".
84% of respondents like the spot, 85% found them to be relatable and 79% found it to be distinct/unique, which is critical for HI as they work to redefine the category.
Fun fact: To achieve the most authentic look possible we used a 1984 JVC camcorder rigged to record digitally for the vintage footage and an iPhone Pro to film the current footage.
