Healthy Choice Power Dressings
Product Launch Campaign
Why ruin a perfectly healthy salad with an unhealthy dressing?
Healthy Choice had just the answer with their new line of salad dressings made from pureed veggies, not a bunch of oil. “Top one Healthy Choice with another” became our branded call-to-action to celebrate eating tasty ingredients without wiping out your healthy decision.
But one secret ingredient was missing for the launch. We needed someone with credibility in explaining the science behind the dressing. Someone as bold as our dressing. And with Covid-19 restrictions, someone who could still produce content when no one else was. Cue Alton Brown; Chef, Food Scientist, and mastermind behind The Food Network’s “Good Eats.”
+81% higher clickthrough than any previous ConAgra ad to date
Over 3MM Social Impressions at launch
