Healthy Choice Power Dressings
“Lockdown” Product Launch

Why ruin a perfectly healthy salad with an unhealthy dressing?

Healthy Choice had just the answer with their new line of salad dressings made from pureed veggies, not a bunch of oil. “Top one Healthy Choice with another” became our branded call-to-action to sum up the strategy and celebration of eating tasty ingredients without wiping out your healthy decision.

But one secret ingredient was missing for the launch. We needed someone with credibility in explaining the science behind the dressing. Someone as bold as our dressing. And with Covid-19 restrictions, someone who could still produce content when no one else was. Cue Alton Brown; Chef, Food Scientist, and mastermind behind The Food Network’s “Good Eats.”

In the midst of early Covid, Alton was producing his own content called “Quarantine Kitchen” and “Pantry Raid” with a simple set-up in his own home and studio. After a few phone calls and sampling the product, Alton was in! He would not only be the talent but also direct the shoot with the help of his own quarantine crew. He even created a salad recipe using one of the flavors. It was the perfect combination to launch the dressing with humor and style.

+81% higher clickthrough than any previous ConAgra ad to date
Over 3MM Social Impressions at launch

Maytag
Social Presence

Following a hugely successful rebranding in which the Maytag Man came back to life as the appliances themselves, Maytag needed an equally drastic change when creating their social presence. 

Throughout 2015 the brand underwent a huge development of how the Maytag Man looks, speaks and interacts across all of his platforms. And the hard work paid off big with some pretty impressive results. 

+478% growth in positive Twitter interactions
+1220% jump in positive Facebook interactions
and +3350% leap in positive brand mentions overall

Clio Award Social Media
Maytag Social Campaign  

Best in Category and Gold Chicago ADDY
Maytag "Tagged By Maytag" Instagram Campaign  

Silver Chicago ADDY
Maytag Pride Month Social Campaign

Bronze Chicago ADDY
Maytag Movember Social Campaign

Birds Eye
A New Twist On Veggies

The brand that invented frozen foods nearly a century ago needed to gain relevance with products that bring today’s restaurant-style favorites to your freezer. To help them do that, my team created a series of ads that reflected modern flavors, family and mealtimes—all complemented by a delicious twist on veggies.

Coors Light
Summer Activation Concepts

Coors Light is known as “The World’s Most Refreshing Beer”, but it’s not being chosen as the most refreshing drink during the summer. What if we developed a multi-channel activation to make Coors Light top of mind during the sweltering days of summer?

“Chill Activated”
Have the summer heat activate the crisp, cold refreshment of Coors Light.

“The Official Beer of Playing Hooky
Convince hard workers that they deserve a break to refresh, and that Coors Light is their partner in crime.

Sprint
Cut Your Bill in Half Event

Sprint's largest campaign of 2014 was big. Like Times Square big.

Customers were asked to bring their competitor's bills in and Sprint would cut their rate in half. This idea came to life through print, banners, landing pages and social videos featuring new Sprint customers literally cutting their bills in half.

Everything led up to a huge live-tweeting event in Times Square featuring icy bills being carved and cut in half.

Oreo Interactive Vending

This is no ordinary snack machine, it's Diji-touch - an interactive vending machine that comes to life and gets you to engage with the 46-inch touchscreen.

We worked with Mondelez International to design the prototype and interface. In the end, we created brand engagement right at the point of purchase.

For Oreo, that meant giving snack-hungry customers the chance to skip an Oreo across a lake of milk.

Digitas Late Show
Summer All-staff Branding and Activation

In advertising, every employee wants to feel like a celebrity. For their 2016 Summer All-staff Party, Digitas made these dreams a reality by putting their talented people in the limelight.

After weeks of planning, office-wide teasers, and hundreds of one-liners being scrutinized, the House of Blues was packed and Late Night history was made.

US Cellular
Buy Flow Prototype

In an attempt to gain organic growth and eventually improve sales for US Cellular, my team prototyped a more ideal way for customers to buy phones online from a mobile-first user experience. The straight-forward goals were to minimize steps, simplify options, optimize the design, and use tech to meet modern consumer expectations. With just 5.5 weeks for discovery, design and build, a partnership between our data analytics team, UX, Strategy, Tech and Creative, built a working prototype to move the needle on their existing conversion rate from .18% to an estimated increase of a minimum of 9% or $210K in monthly revenue.

The positive reception led to a redesign of the entire US Cellular site. In the matter of months we partnered with in-house UX and Tech to design and build over 30 templates and dozens of components needed to complete all future site pages. The site successfully launched in 2019, carrying over several design and user-first decisions that were made in the Prototype.

Bridgestone Alenza Launch Kit

As the premium SUV, CUV and Truck category continues to evolve, so have the expectations of those who drive them. And with the 80K mile rating of the new Bridgestone Alenza, those seeking a luxury driving experience finally have a tire that not only lives up to their ride; but may quite possibly be the last tire they’ll ever need.

With metallic ink and spot UV shine, this Dealer launch kit exceeds the premium look and feel that the luxury category would expect but also conveys the longevity of the Alenza tire by casting the tread in the stainless steel cover. Inside, dealers experience the longevity once again while getting all of the information they need with the telescopic sales brochure.

Molson Coors
Summer Flavors In-store Activation Concepts

“Summer Flavor Fling”
Growing tired of your usual party drink? Thankfully, summer is the perfect time to find refreshing new flavors to crush on. Flirt with lively lemon-lime, share a dance with sultry grape or cuddle up with crisp cider. Find a spark with something you’d normally swipe left on. Who knows? You might just discover a long-term love.

“Zest Fest”
It’s festival season and you’ve got a VIP pass to sample the freshest acts—apple, grape, orange and lemon lime. Come for your favorites, but stay to discover something new. It’s your destination to explore amazing tastes all summer long. Except here there’s no waiting in line at the drink tent. Just head to your nearest store to crack open a crisp refreshing flavor.

Kaiser Permanente
"See the good health in you."
Integrated Campaign

Direct Mail with translucent double-sided reveal poster, email and landing page.

Kaiser Permanente wanted to re-engage their existing customers to take notice of their personalized webpages. They did, to an increase in site visits by 1017%.

First Place in Creative, Tempo Awards
 

Sprint
"You can't fake tough"
Landing page

Our Sprint campaign featured the explosive art form of Portuguese artist Alexandre Farto in this parallax-light site for their most rugged line of phones. The site was an agency first, allowing the user to control a video of the explosion, frame-by-frame.