US Cellular
Buy Flow Prototype
In an attempt to gain organic growth and eventually improve sales for US Cellular, my team prototyped a more ideal way for customers to buy phones online from a mobile-first user experience. The straight-forward goals were to minimize steps, simplify options, optimize the design, and use tech to meet modern consumer expectations. With just 5.5 weeks for discovery, design and build, a partnership between our data analytics team, UX, Strategy, Tech and Creative, built a working prototype to move the needle on their existing conversion rate from .18% to an estimated increase of a minimum of 9% or $210K in monthly revenue.
The positive reception led to a redesign of the entire US Cellular site. In the matter of months we partnered with in-house UX and Tech to design and build over 30 templates and dozens of components needed to complete all future site pages.
