Sprint
Cut Your Bill in Half Event
Sprint's largest campaign of 2014 was big. Like Times Square big.
Customers were asked to bring their competitor's bills in and Sprint would cut their rate in half. This idea came to life through print, banners, landing pages and social videos featuring new Sprint customers literally cutting their bills in half.
Everything led up to a huge live-tweeting event in Times Square featuring icy bills being carved and cut in half.
