Barilla Protein+ Pasta
Strava Brand Activation
Effie Shortlist - Experiential Commerce
Our carb-conscious audience typically skips the pasta aisle, but each serving of Protein+ provides 17g of protein. So why not highlight that fact while celebrating and supporting our “real-life athletes” active lifestyles?
We partnered with Strava, a popular app among our audience, to reward their everyday wins. Through this tried-and-true timed challenge, we gave them the chance to win Protein+ incentives by completing 17 days of activities on the app.
11.9M Impressions
119K+ Participants
38K+ Redemptions
