Molson Coors
Summer Flavors In-store Activation Concepts
“Summer Flavor Fling”
Growing tired of your usual party drink? Thankfully, summer is the perfect time to find refreshing new flavors to crush on. Flirt with lively lemon-lime, share a dance with sultry grape or cuddle up with crisp cider. Find a spark with something you’d normally swipe left on. Who knows? You might just discover a long-term love.
“Zest Fest”
It’s festival season and you’ve got a VIP pass to sample the freshest acts—apple, grape, orange and lemon lime. Come for your favorites, but stay to discover something new. It’s your destination to explore amazing tastes all summer long. Except here there’s no waiting in line at the drink tent. Just head to your nearest store to crack open a crisp refreshing flavor.
