Coors Light
Summer Activation Concepts
Coors Light is known as “The World’s Most Refreshing Beer”, but it’s not being chosen as the most refreshing drink during the summer. What if we developed a multi-channel activation to make Coors Light top of mind during the sweltering days of summer?
“Chill Activated”
Have the summer heat activate the crisp, cold refreshment of Coors Light.
“The Official Beer of Playing Hooky
Convince hard workers that they deserve a break to refresh, and that Coors Light is their partner in crime.
