Maytag
Social Presence
Following a hugely successful rebranding in which the Maytag Man came back to life as the appliances themselves, Maytag needed an equally drastic change when creating their social presence.
Throughout 2015 the brand underwent a huge development of how the Maytag Man looks, speaks and interacts across all of his platforms. And the hard work paid off big with some pretty impressive results.
+478% growth in positive Twitter interactions
+1220% jump in positive Facebook interactions
and +3350% leap in positive brand mentions overall
Clio Award Social Media
Maytag Social Campaign
Best in Category and Gold Chicago ADDY
Maytag "Tagged By Maytag" Instagram Campaign
Silver Chicago ADDY
Maytag Pride Month Social Campaign
Bronze Chicago ADDY
Maytag Movember Social Campaign
