Maytag
LGBT Pride Month Social Campaign
2016 Chicago Silver Addy Winner
Maytag took a strong stand in favor of LGBT rights with a mini social campaign showing its beloved repairman calling for "equality and cake for all" on the first day of LGBT Pride month. It grabbed over 475K impressions on Twitter alone.
The virality of the cake post set Maytag up for a successful reactive post announcing the SCOTUS Marriage Equality ruling at the end of the month.
