Barilla Protein+ Pasta
Strava Brand Activation
Current Effie Finalist - Experiential Commerce

Our carb-conscious audience typically skips the pasta aisle, but each serving of Protein+ provides 17g of protein. So why not highlight that fact while celebrating and supporting our “real-life athletes” active lifestyles?

We partnered with Strava, a popular app among our audience, to reward their everyday wins. Through this tried-and-true timed challenge, we gave them the chance to win Protein+ incentives by completing 17 days of activities on the app.

11.9M Impressions
119K+ Participants
38K+ Redemptions

Home Instead
“Home” Brand Campaign Anthem

When a senior loved one needs care, emotions can make the path forward unclear. But what if we could inspire families to rethink in-home senior care, redefining the category? Whatever lies ahead, Home Instead helps create A Better What’s Next.

This anthem spot launched the campaign and refreshed brand by capturing candid moments that showcase a woman’s cherished activities at home, past and present.

Recent results gauging audience response and how well they understand HI's services:
88% of respondents would consider using Home Instead's services after watching our spots (9/10). To quote primary client, "I've never in my career seen results that high for consideration".

84% of respondents like the spot, 85% found them to be relatable and 79% found it to be distinct/unique, which is critical for HI as they work to redefine the category.

Fun fact: To achieve the most authentic look possible we used a 1984 JVC camcorder rigged to record digitally for the vintage footage and an iPhone Pro to film the current footage.

Great Wolf Lodge
Wolf Out! Campaign

Great Wolf Lodge needed a follow-up campaign that moved beyond brand and waterpark awareness to drive deeper engagement and conversion. Our pitch-winning concept and memorable ear worm, Wolf Out!, showcased the lodge’s unexpected activities through moments of families connection.

Wolf Out! drove 76% of GWL’s media spend, delivering 122M impressions.

Awareness assets achieved strong video completion rates; conversion tactics saw high click-thru rates.

Brand awareness exceeded 2022 and 2023 benchmarks, outperforming competitors.

Awareness trends reversed a historical June decline for the brand for the first time in 2024.

Social mentions rose year-over-year, with the majority being positive.

USPS
S&DC Retail Redesign

As part of their 10-year Delivering For America program, USPS needed to redesign and modernize 13 of their key Sorting and Delivery Center (S&DC) retail locations to create a more efficient, digital-centric, customer-friendly environment that meets modern shipping and mailing needs.

Starting in Athens, GA, we developed a flexible retail design kit and playbook through customer and employee surveys, site visits, 3D scans, phased construction, and contractor collaboration—now deployed in 13 S&DC locations.

Healthy Choice Power Dressings
Product Launch Campaign

Why ruin a perfectly healthy salad with an unhealthy dressing?

Healthy Choice had just the answer with their new line of salad dressings made from pureed veggies, not a bunch of oil. “Top one Healthy Choice with another” became our branded call-to-action to celebrate eating tasty ingredients without wiping out your healthy decision.

But one secret ingredient was missing for the launch. We needed someone with credibility in explaining the science behind the dressing. Someone as bold as our dressing. And with Covid-19 restrictions, someone who could still produce content when no one else was. Cue Alton Brown; Chef, Food Scientist, and mastermind behind The Food Network’s “Good Eats.”

+81% higher clickthrough than any previous ConAgra ad to date
Over 3MM Social Impressions at launch

Maytag
Social Presence

Following a hugely successful rebranding in which the Maytag Man came back to life as the appliances themselves, Maytag needed an equally drastic change when creating their social presence. 

Throughout 2015 the brand underwent a huge development of how the Maytag Man looks, speaks and interacts across all of his platforms. And the hard work paid off big with some pretty impressive results. 

+478% growth in positive Twitter interactions
+1220% jump in positive Facebook interactions
and +3350% leap in positive brand mentions overall

Clio Award Social Media
Maytag Social Campaign  

Best in Category and Gold Chicago ADDY
Maytag "Tagged By Maytag" Instagram Campaign  

Silver Chicago ADDY
Maytag Pride Month Social Campaign

Bronze Chicago ADDY
Maytag Movember Social Campaign

Oreo Interactive Vending

This is no ordinary snack machine, it's Diji-touch - an interactive vending machine that comes to life and gets you to engage with the 46-inch touchscreen.

We worked with Mondelez International to design the prototype and interface. In the end, we created brand engagement right at the point of purchase.

For Oreo, that meant giving snack-hungry customers the chance to skip an Oreo across a lake of milk.

Birds Eye
Product Launch Campaign

The brand that invented frozen foods nearly a century ago needed to gain relevance with products that bring today’s restaurant-style favorites to your freezer. To help them do that, my team created a series of ads that reflected modern flavors, family and mealtimes—all complemented by a delicious twist on veggies.

Xumo Streaming TV
Best Buy Endcap

Xumo, a fresh-faced streaming TV operating system owned by Comcast, was looking to stand out in the highly coveted TV section of Best Buy. Thankfully, its newly launched brand lent itself to just that. So, we took the best elements of its look and feel and applied them to an endcap display that literally lit up the TV section.

We also designed a highly visual yet informative sizzle reel to play on-screen, showcasing Xumo TV’s capabilities.

Molson Coors
Summer Flavors In-store Activation Concepts

“Summer Flavor Fling”
Growing tired of your usual party drink? Thankfully, summer is the perfect time to find refreshing new flavors to crush on. Flirt with lively lemon-lime, share a dance with sultry grape or cuddle up with crisp cider. Find a spark with something you’d normally swipe left on. Who knows? You might just discover a long-term love.

“Zest Fest”
It’s festival season and you’ve got a VIP pass to sample the freshest acts—apple, grape, orange and lemon lime. Come for your favorites, but stay to discover something new. It’s your destination to explore amazing tastes all summer long. Except here there’s no waiting in line at the drink tent. Just head to your nearest store to crack open a crisp refreshing flavor.

Bridgestone Alenza Launch Kit

As the premium SUV, CUV and Truck category continues to evolve, so have the expectations of those who drive them. And with the 80K mile rating of the new Bridgestone Alenza, those seeking a luxury driving experience finally have a tire that not only lives up to their ride; but may quite possibly be the last tire they’ll ever need.

With metallic ink and spot UV shine, this Dealer launch kit exceeds the premium look and feel that the luxury category would expect but also conveys the longevity of the Alenza tire by casting the tread in the stainless steel cover. Inside, dealers experience the longevity once again while getting all of the information they need with the telescopic sales brochure.

Kaiser Permanente
"See the good health in you."
Integrated Campaign

Direct Mail with translucent double-sided reveal poster, email and landing page.

Kaiser Permanente wanted to re-engage their existing customers to take notice of their personalized webpages. They did, to an increase in site visits by 1017%.

First Place in Creative, Tempo Awards