• Work
  • About
Ryan Ruark
  • Work
  • About

Great Wolf Lodge

Great Wolf Lodge
Wolf Out! Campaign

Great Wolf Lodge needed a follow-up campaign that moved beyond brand and waterpark awareness to drive deeper engagement and conversion. Our pitch-winning concept and memorable ear worm, Wolf Out!, showcased the lodge’s unexpected activities through moments of families connection.

Wolf Out! drove 76% of GWL’s media spend, delivering 122M impressions.

Awareness assets achieved strong video completion rates; conversion tactics saw high click-thru rates.

Brand awareness exceeded 2022 and 2023 benchmarks, outperforming competitors.

Awareness trends reversed a historical June decline for the brand for the first time in 2024.

Social mentions rose year-over-year, with the majority being positive.

Powered by Squarespace 6